Tips on how to convert leads you get from third party sites into paying clients

By SupportAgent User

1) Develop a formal intake process

You should develop a formal process to deal with the inquiries that come your way. It usually is not strategic for you to take every single call. You should focus on your existing clients and train someone in your office to do an initial phone call with the leads so that they can sift through which ones are qualified and which ones are not worth your time.

2) Respond to consultation request as soon as possible

You should respond to all inquiries within the hour of receiving them. In order to never miss a lead, make sure you train someone on your staff to respond to all inquiries in a timely fashion. Have them integrate their email, cellphone and office phone so that they never pass up a chance to talk to a qualified lead. Assure the client that you are responsive and available to take their calls when they need you. You may not be able to reach the lead on the first phone call. You should be prepared to reach out 3-4 times before successfully reaching the lead.

3) Offer free consultations

Focus on being helpful and making the prospective client feel comfortable. Clients will retain you if they feel like you were helpful and showed interest in their case. It is also a good idea to provide them with additional resources and share past client stories with them (obviously keep all names anonymous!)

4) Be transparent about your fees

You want to establish trust between you and the prospective client. The best ways to do this are to be personal, genuinely care about their story, and also to disclose your fees upfront in the best way you can.

5) Don’t forget to gather important information

Don’t forget to ask them their name and email so that you are able to follow up with them after the call!

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